Tag Archives: Business
Issues of Finacial Preparedness – The Red File
Why “The Red File”?
Imagine that, at this very moment, an incident has occurred that prevents you from accessing your home, your office, your bank, your cell phone, and normal life comes to an abrupt “stop”! Hard to imagine? Those of you who lived in the Northeast during the blackout of 2004, remember very well what that was like. That event was unexpected. Other “unexpected” events like fires and earthquakes occur more often than we would expect, especially if you live in areas where such events are part of the local landscape. When hurricanes and storms strike, they are largely “expected.” We have advance warning of their arrival. We now add the big “T” to our list of possible events. Terrorism is both “expected” and “unexpected” in that we are aware that terrorist attacks can happen at any time (expected), but the timing is, for the most part, unknown (unexpected). So, let us return to “this moment” when an event has occurred that prevents you from operating your normal life. If it is an unexpected event, you probably only have those things with you that you took when you left your home to go to work, school, shopping, etc. That probably includes your wallet, cell phone, PDA or pager, keys, pocket book or attaché case. Now think about who and what you are responsible for over the next few hours, or day, or several days, or week. Who relies on you for the functioning of their lives? Are you responsible for family members, either adults or children? Are you responsible for the well-being of co-workers?
There are many sources of information and advice as to how to prepare for such events. Much of that advice focuses on physical preparedness, such as having a “go kit” and an alternate means of communication. Mike Emmerman addresses these physical preparedness issues in his lectures. The purpose of The Red File® is to look at the issues of financial preparedness.
Michael N Emmerman’s suggested list for what you might need in your personal “Red File®”
The Red File® includes copies of everything that is necessary for you or your family to rebuild your financial and operational life in the aftermath of an event that either limits your access to your home and/or office, or destroys your home and/or office. What you need to do with The Red File®is discussed in other handouts, and at www.theredfile.com. The following is a “suggested” list of items to be included in the file and should be used only as a starting point for your personal situation. You will need to adjust the list to cover all aspects of your life.
Copies of:
- Birth certificates for everyone in your household
- Social Security Cards for everyone in your household
- Marriage certificate (hopefully, there is only one!)
- Religious certificates (e.g., Baptism, Ketubah, etc.)
- Adoption papers (if applicable)
- Drivers licenses for everyone in your household (color copies)
- Passports for everyone in your household (color copies)
- Deed to your residence (first few pages containing the municipality ID numbers for the location of the property)
- Mortgage documents and other loan documents
- Title for cars owned by everyone in your household
- Insurance policies and agent/agency contact information
- Health insurance, prescription and/or other benefit cards
- Credit/Debit/ATM cards (color copies, both sides)
- Inventory list of household items, and personal items at office
- Photographic inventory of household and office items
- Tax returns for a minimum of three years
- Wills, Living Wills, Health Care Proxies, Letters of Instruction, and Powers of Attorney
- Trusts for which you are a trustee, or in which you have a beneficial interest
- Location of safe deposit boxes with the names of authorized signatories (and the location of the keys to the boxes)
- List of contact information for all advisors, executors, trustees and guardians
- Recent bank statements and brokerage statements
- Several blank checks from each checking account (not copies)
- ID cards issued by your banks
- Documents that prove ownership of private placements and alternative investments
- List of all User IDs and Passwords for access to all electronic based information formats
- A complete list of assets and liabilities, with a footnote for each item (containing details of ownership and the contact information for all persons and entities relevant to the ongoing status of that asset or liability)
- Photographs of everyone in the household and all others for whom you are responsible
- Photographs and health records for household pets.
Make two copies of everything you place in The Red File®. You will need to keep one file in your possession and you will send the other file to a trusted family member, friend or fiduciary.
If you choose to use an electronic format to store this information, you should include the storage device (e.g., CD, floppy disk, flash drive, etc.) in The Red File® as an addition to the physical paper copies.
Please remember that the above list is not “all inclusive.” Some of us have very simple lives, and some of us have extremely complicated lives. Some of us will be able to use an envelope or small box to complete our file and some will need a large trunk! Review all aspects of your life and determine what paperwork would be crucial to the ongoing financial health and operational needs of you and your family.
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helpful links
Source:
The Red File: Protect Your Information
Bitcoin Could Possibly be New World Currency Without the Banking Cartel
Bitcoin.
What say you about Bitcoin?
Is money the root of all evil?
The following speech text may very well be the greatest written presentation ever submitted in support of the free market and capitalism. It has taken me more than 30-years to get around to reading the book that contained this text, and I will not forget reading this laying in bed and not being able to put it down. After reading this I proceeded to lay and rest contemplating the significance of the speech in the context of my own life as a self-employed entrepreneur. Every core value and principle I have worked so hard by in order to have a successful family businesses is described when reading this speech from Atlas Shrugged.
I couldn’t make myself read the book in 1974, but this year in the closing month of 2011, I rented a copy of the DVD “Atlas Shrugged” (part I) and the viewing fully captured my interest by the drama of which the movie only covers the first third of the book. Since the viewing, I have returned to my old 1974 copy of Atlas Shrugged and have not been able to stay away from reading it.
Because of the times in which we live with the obvious radio and TV news that demonstrates the pending conflict between industrialist entreprenuers and world wide governments whose full intent is to social engineer a global economy, it is highly recommened that everyone read Atlas Shrugged. With no regard to what your world view point may be, Ayn Rand was an incredible writer and philosopher who has masterfully prepared a text of political fiction drama that comes close to describing the events we read and hear about in today’s news. After watching the movie, reading Atlas Shrugged became one of my 2011 goals before the year end.
This is now my favorite response to the question / statement: “[is] money [is] the root of all evil..”
“So you think that money is the root of all evil?” said Francisco d’Anconia. “Have you ever asked what is the root of money? Money is a tool of exchange, which can’t exist unless there are goods produced and men able to produce them. Money is the material shape of the principle that men who wish to deal with one another must deal by trade and give value for value. Money is not the tool of the moochers, who claim your product by tears, or of the looters, who take it from you by force. Money is made possible only by the men who produce. Is this what you consider evil?
“When you accept money in payment for your effort, you do so only on the conviction that you will exchange it for the product of the effort of others. It is not the moochers or the looters who give value to money. Not an ocean of tears not all the guns in the world can transform those pieces of paper in your wallet into the bread you will need to survive tomorrow. Those pieces of paper, which should have been gold, are a token of honor–your claim upon the energy of the men who produce. Your wallet is your statement of hope that somewhere in the world around you there are men who will not default on that moral principle which is the root of money, Is this what you consider evil?
“Have you ever looked for the root of production? Take a look at an electric generator and dare tell yourself that it was created by the muscular effort of unthinking brutes. Try to grow a seed of wheat without the knowledge left to you by men who had to discover it for the first time. Try to obtain your food by means of nothing but physical motions–and you’ll learn that man’s mind is the root of all the goods produced and of all the wealth that has ever existed on earth.
“But you say that money is made by the strong at the expense of the weak? What strength do you mean? It is not the strength of guns or muscles. Wealth is the product of man’s capacity to think. Then is money made by the man who invents a motor at the expense of those who did not invent it? Is money made by the intelligent at the expense of the fools? By the able at the expense of the incompetent? By the ambitious at the expense of the lazy? Money is made–before it can be looted or mooched–made by the effort of every honest man, each to the extent of his ability. An honest man is one who knows that he can’t consume more than he has produced.’
“To trade by means of money is the code of the men of good will. Money rests on the axiom that every man is the owner of his mind and his effort. Money allows no power to prescribe the value of your effort except the voluntary choice of the man who is willing to trade you his effort in return. Money permits you to obtain for your goods and your labor that which they are worth to the men who buy them, but no more. Money permits no deals except those to mutual benefit by the unforced judgment of the traders. Money demands of you the recognition that men must work for their own benefit, not for their own injury, for their gain, not their loss–the recognition that they are not beasts of burden, born to carry the weight of your misery–that you must offer them values, not wounds–that the common bond among men is not the exchange of suffering, but the exchange of goods. Money demands that you sell, not your weakness to men’s stupidity, but your talent to their reason; it demands that you buy, not the shoddiest they offer, but the best that your money can find. And when men live by trade–with reason, not force, as their final arbiter–it is the best product that wins, the best performance, the man of best judgment and highest ability–and the degree of a man’s productiveness is the degree of his reward. This is the code of existence whose tool and symbol is money. Is this what you consider evil?
“But money is only a tool. It will take you wherever you wish, but it will not replace you as the driver. It will give you the means for the satisfaction of your desires, but it will not provide you with desires. Money is the scourge of the men who attempt to reverse the law of causality–the men who seek to replace the mind by seizing the products of the mind.
“Money will not purchase happiness for the man who has no concept of what he wants: money will not give him a code of values, if he’s evaded the knowledge of what to value, and it will not provide him with a purpose, if he’s evaded the choice of what to seek. Money will not buy intelligence for the fool, or admiration for the coward, or respect for the incompetent. The man who attempts to purchase the brains of his superiors to serve him, with his money replacing his judgment, ends up by becoming the victim of his inferiors. The men of intelligence desert him, but the cheats and the frauds come flocking to him, drawn by a law which he has not discovered: that no man may be smaller than his money. Is this the reason why you call it evil?
“Only the man who does not need it, is fit to inherit wealth–the man who would make his own fortune no matter where he started. If an heir is equal to his money, it serves him; if not, it destroys him. But you look on and you cry that money corrupted him. Did it? Or did he corrupt his money? Do not envy a worthless heir; his wealth is not yours and you would have done no better with it. Do not think that it should have been distributed among you; loading the world with fifty parasites instead of one, would not bring back the dead virtue which was the fortune. Money is a living power that dies without its root. Money will not serve the mind that cannot match it. Is this the reason why you call it evil?
“Money is your means of survival. The verdict you pronounce upon the source of your livelihood is the verdict you pronounce upon your life. If the source is corrupt, you have damned your own existence. Did you get your money by fraud? By pandering to men’s vices or men’s stupidity? By catering to fools, in the hope of getting more than your ability deserves? By lowering your standards? By doing work you despise for purchasers you scorn? If so, then your money will not give you a moment’s or a penny’s worth of joy. Then all the things you buy will become, not a tribute to you, but a reproach; not an achievement, but a reminder of shame. Then you’ll scream that money is evil. Evil, because it would not pinch-hit for your self-respect? Evil, because it would not let you enjoy your depravity? Is this the root of your hatred of money?
“Money will always remain an effect and refuse to replace you as the cause. Money is the product of virtue, but it will not give you virtue and it will not redeem your vices. Money will not give you the unearned, neither in matter nor in spirit. Is this the root of your hatred of money?
“Or did you say it’s the love of money that’s the root of all evil? To love a thing is to know and love its nature. To love money is to know and love the fact that money is the creation of the best power within you, and your passkey to trade your effort for the effort of the best among men. It’s the person who would sell his soul for a nickel, who is loudest in proclaiming his hatred of money–and he has good reason to hate it. The lovers of money are willing to work for it. They know they are able to deserve it.
“Let me give you a tip on a clue to men’s characters: the man who damns money has obtained it dishonorably; the man who respects it has earned it.
“Run for your life from any man who tells you that money is evil. That sentence is the leper’s bell of an approaching looter. So long as men live together on earth and need means to deal with one another–their only substitute, if they abandon money, is the muzzle of a gun.
“But money demands of you the highest virtues, if you wish to make it or to keep it. Men who have no courage, pride or self-esteem, men who have no moral sense of their right to their money and are not willing to defend it as they defend their life, men who apologize for being rich–will not remain rich for long. They are the natural bait for the swarms of looters that stay under rocks for centuries, but come crawling out at the first smell of a man who begs to be forgiven for the guilt of owning wealth. They will hasten to relieve him of the guilt–and of his life, as he deserves.
“Then you will see the rise of the men of the double standard–the men who live by force, yet count on those who live by trade to create the value of their looted money–the men who are the hitchhikers of virtue. In a moral society, these are the criminals, and the statutes are written to protect you against them. But when a society establishes criminals-by-right and looters-by-law–men who use force to seize the wealth of disarmed victims–then money becomes its creators’ avenger. Such looters believe it safe to rob defenseless men, once they’ve passed a law to disarm them. But their loot becomes the magnet for other looters, who get it from them as they got it. Then the race goes, not to the ablest at production, but to those most ruthless at brutality. When force is the standard, the murderer wins over the pickpocket. And then that society vanishes, in a spread of ruins and slaughter.
“Do you wish to know whether that day is coming? Watch money. Money is the barometer of a society’s virtue. When you see that trading is done, not by consent, but by compulsion–when you see that in order to produce, you need to obtain permission from men who produce nothing–when you see that money is flowing to those who deal, not in goods, but in favors–when you see that men get richer by graft and by pull than by work, and your laws don’t protect you against them, but protect them against you–when you see corruption being rewarded and honesty becoming a self-sacrifice–you may know that your society is doomed. Money is so noble a medium that is does not compete with guns and it does not make terms with brutality. It will not permit a country to survive as half-property, half-loot.
“Whenever destroyers appear among men, they start by destroying money, for money is men’s protection and the base of a moral existence. Destroyers seize gold and leave to its owners a counterfeit pile of paper. This kills all objective standards and delivers men into the arbitrary power of an arbitrary setter of values. Gold was an objective value, an equivalent of wealth produced. Paper is a mortgage on wealth that does not exist, backed by a gun aimed at those who are expected to produce it. Paper is a check drawn by legal looters upon an account which is not theirs: upon the virtue of the victims. Watch for the day when it bounces, marked, ‘Account overdrawn.’
“When you have made evil the means of survival, do not expect men to remain good. Do not expect them to stay moral and lose their lives for the purpose of becoming the fodder of the immoral. Do not expect them to produce, when production is punished and looting rewarded. Do not ask, ‘Who is destroying the world? You are.
“You stand in the midst of the greatest achievements of the greatest productive civilization and you wonder why it’s crumbling around you, while you’re damning its life-blood–money. You look upon money as the savages did before you, and you wonder why the jungle is creeping back to the edge of your cities. Throughout men’s history, money was always seized by looters of one brand or another, whose names changed, but whose method remained the same: to seize wealth by force and to keep the producers bound, demeaned, defamed, deprived of honor. That phrase about the evil of money, which you mouth with such righteous recklessness, comes from a time when wealth was produced by the labor of slaves–slaves who repeated the motions once discovered by somebody’s mind and left unimproved for centuries. So long as production was ruled by force, and wealth was obtained by conquest, there was little to conquer, Yet through all the centuries of stagnation and starvation, men exalted the looters, as aristocrats of the sword, as aristocrats of birth, as aristocrats of the bureau, and despised the producers, as slaves, as traders, as shopkeepers–as industrialists.
“To the glory of mankind, there was, for the first and only time in history, a country of money–and I have no higher, more reverent tribute to pay to America, for this means: a country of reason, justice, freedom, production, achievement. For the first time, man’s mind and money were set free, and there were no fortunes-by-conquest, but only fortunes-by-work, and instead of swordsmen and slaves, there appeared the real maker of wealth, the greatest worker, the highest type of human being–the self-made man–the American industrialist.
“If you ask me to name the proudest distinction of Americans, I would choose–because it contains all the others–the fact that they were the people who created the phrase ‘to make money.’ No other language or nation had ever used these words before; men had always thought of wealth as a static quantity–to be seized, begged, inherited, shared, looted or obtained as a favor. Americans were the first to understand that wealth has to be created. The words ‘to make money’ hold the essence of human morality.
“Yet these were the words for which Americans were denounced by the rotted cultures of the looters’ continents. Now the looters’ credo has brought you to regard your proudest achievements as a hallmark of shame, your prosperity as guilt, your greatest men, the industrialists, as blackguards, and your magnificent factories as the product and property of muscular labor, the labor of whip-driven slaves, like the pyramids of Egypt. The rotter who simpers that he sees no difference between the power of the dollar and the power of the whip, ought to learn the difference on his own hide– as, I think, he will.
“Until and unless you discover that money is the root of all good, you ask for your own destruction. When money ceases to be the tool by which men deal with one another, then men become the tools of men. Blood, whips and guns–or dollars. Take your choice–there is no other–and your time is running out.”
This was gleaned as an excerpt from Atlas Shrugged, © Copyright, 1957, by Ayn Rand.
Ayn Rand
Russian born American novelist Ayn Rand is author of Atlas Shrugged and The Fountainhead and is originator of the philosophy of Objectivism. You can learn more about her life and philosophy at the website of the Ayn Rand Institute.
Thought Provoking Comments
- The real quote from the New Testament,1 Timothy 6:10, is “The love of money is a root of all kinds of evil.” It is often misquoted, apparently by Ayn Rand, as well. Although her points about money are well taken, the real quote does not require the same moral defense. It refers to the preoccupation with obtaining wealth for wealth’s sake.
- There is absolutely no way that the product of hard work can be evil. That’s an incomprehensible lie taught by those who want to condition the masses to accept being fleeced as a virtue. This lie is obviously many, MANY centuries old. The idea that you must sacrifice the fruits of your labors to another party without your consent is slavery. It’s also very suspicious that the most highly revered religious books demand these types of sacrifices and threatens the worst punishment imaginable to those who refuse to submit. Charity is not charity when it is forced physically or emotionally through undeserved guilt. A person must be free NOT to give away the fruits of their labors – without guilt – otherwise they become a victim.
- The REAL evil is the scheming of those who wish to steal the product of your labors without consensually trading something that they also worked to produce. The invention of paper money was undoubtedly the greatest fraud in history. It can be (and is) created in massive quantities – unearned – by the banking cartel and then given to a government in exchange for a mortgage on the future labor of entire countries of people.
- Paper “money” is definitely evil, but real money (gold, silver or other commodities) is the best tool ever created by man for fair and honest trade between honorable individuals.
How to do Membership Marketing for Sustained Cash Flow
Choosing Your Membership Platform
A membership site platform is simply the type of membership website you intend to use to offer your business service and / or goods, whether it’s free or paid as well as how you plan to deliver the goods and communicate with your subscribers.
To begin, there are many different options available to you and depending on how you attract business from your market you will determine what membership platform and its options is likely to work best to achieve your sales goals.
Keep in mind that it is important to thoroughly evaluate the platform that your competitors may be using. The obvious reason for this is that people get used to certain things and not everyone adapts easily to change.
If subscribers are used to logging into a traditional membership platform, where they enter in their username and password to access content on a monthly basis, you might want to stick to this format, simply because it will save you a lot of time and work explaining how a new concept or format works to the same subscriber base.
That doesn’t mean that your actual content or your overall sales sequence process should be a replicated version of a competing company’s site. What we are talking about now however, is in evaluating the layout and platform of competing sites, such as whether they are offering a free membership site with upgrades, a traditional site, and so on.
For now, let’s take a quick look at the different formats that are most common within the membership industry:
Traditional Login & Access Format
This is where a subscriber creates an account, chooses a username and password (or your system assigns one automatically to them), and then logs into a protected members area where they can download or view restricted content. This material is available only to paid members, and subscribers are able to pay for access on a regular basis (weekly, monthly etc)
These types of membership sites have no end date, they can continue for many years to come provided that the content continues to be updated. This is by far, the most popular platform for membership based sites online.
Fixed Term Membership Format
A fixed term membership site typically only runs for a specific period of time before terminating. With a fixed term, members can either pay a flat fee to access the entire length of the membership site, or they can choose to pay in specific intervals (6 months, 12 months, etc). This works best for sales markets where developing ongoing content or products may be difficult, or for membership webmasters who are more interested in creating a batch of content or products that recycles, rather than having to consistently create new material, new products or service updates.
You can also choose to run your fixed term membership sites using auto responder services, eliminating the need for costly membership software. In fact, just by using an email marketing program like Aweber you can create your short term membership site and set your content to be delivered automatically through your auto responder service.
Email based Membership Format
This is where you use an auto responder service, like Aweber mentioned above, to power and run your entire membership program. You can choose a fixed rate/term format, or even a traditional membership site, provided that you consistently add new material to your outgoing email sequences.
Using the email based membership format, you can get started relatively quickly and easily just by subscribing to a reliable auto responder service and injecting a series of emails set to be delivered on specific times and dates, as each subscriber signs up for your service. The down side to an email based membership site however, is that it is often harder to create a community feel to your membership site, which can be a huge benefit in retaining subscribers.
If a member joins your website and meets other subscribers and becomes used to constant interaction via a community forum or private area, they are far more likely to log in regularly and stay subscribed in order to continue gaining access.
If you do decide to use the email based membership format, consider offering your subscribers with an additional bonus of being able to access a private members only area. This area could feature a private forum or chat area that allows your subscribers to interact with one another as well as with you directly.
There are benefits to many of the different membership formats we’ve just covered. With traditional membership sites, the benefits are in being able to build an ongoing community, where you can build and grow a solid base of customers on an ongoing basis.
With fixed rate / term membership sites, the benefits are in the simplicity of its set up. You only have to create a specific batch of content that recycles as new members join and previous subscriptions expire after each member has received the material.
Regardless of the format you choose, you will want to make sure that you have the following check list of items prior to launching your membership site:
Ready Made Content
This is where you either have 2-3 months of content available to members right away, either by allowing access to all of it instantly, or the current months content available with two months of archives being sold as an upgrade. You could fill your membership site with fresh material using reports, articles, interviews, audios, videos, ebooks, graphic packages and so on.
Bonus Packages and Special Offers
Provide your members with a combination of bonuses, whenever possible. Once again, these should be exclusive to your website and relevant to your topic, service or product line. You should have at least one unadvertised bonus package featured within the member’s center. This is to be a package not listed on the sales page and not advertised elsewhere. This is where you over-deliver and give them more than they thought they were paying for. This will help address buyer’s remorse immediately after someone subscribes to your website.
1-2 Back End Products
You want to be able to squeeze every dime out of your membership site, and in order to that, you need to create 1-2 back end products that can serve as upgrades, add-ons or special ‘member only’ deals. You want to present this to your subscriber immediately after they join your site, and are still in buying mode. Make sure to create a simple process where they can either upgrade their membership account to gain access to extended downloads, or they can simply purchase directly, using a digital delivery processor to ensure that the content is sent independently to each member who elects to purchase it.
Important Membership System Characteristics (Elements)
After choosing your membership format, you will need to determine exactly how you intend to deliver your content, service, products and material to paid subscribers. If you elect to go with an email based membership site, then all of your content will be sent through your auto responder service. But for material products, a traditional delivery service will be needed, and it is possible to integrate the shipping process with your web site, i.e. UPS tracking, UPPS tracking, delivery charge calculator, etc. With traditional based membership platforms however, you will want to choose a scalable, solid membership based software program that will make it easier to manage and grow your entire consumer community.
A few things to keep in mind when evaluating potential software or scripts that will power your front and back end, is that you need to be able to control every aspect of your community, including:
1) Time Release Content
Also known as trickle-feed delivery, you will want to be able to ship or deliver content on specific intervals, rather than all at once. The reason should be obvious, if a subscriber is able to gain access to all of your informational content instantly after joining, there is very little motivation to stay subscribed to your service.
So, with information based service or content, you want to be able to control the delivery flow so that a new subscriber is only able to gain access to a specific content package, or if you are running your membership site on a monthly basis, you would want only content from the first month of joining to be visible to each subscriber.
2) Content Management System
Unless you are proficient with HTML and coding a website yourself, you should look for a software solution that offers a built in content management system. This way, you can create pages directly from within your administration panel without hiring a webmaster programmer.
If you are interested in simplifying this process, you could consider using a WordPress based website, where you can plug in membership protection while reaping the benefits of using a ready-made free solution to building feature rich websites.
3) Auto Responder Integration
Whether you choose to incorporate an email based membership site into your program or not, you will want to be able to add every subscriber to a mailing list. That way, you can follow up each time you update your site but more importantly, be able to build a profitable back end system that offers additional upgrades, content packages, one time offers and special downloads.
4) Full Scale Affiliate Program
In order to jump-start your membership site and power it up with fresh subscribers and attract targeted traffic from prospective consumers, you absolutely need to integrate an affiliate program into your business plan and website so that both guests and members can earn commissions by referring their friends as new members to your business. Tell-a-Friend social technologies, such as FaceBook, are an exceptional method of generating fresh leads on a regular basis, while taking your online business to a whole new level of increased sales. There is no other method of maximizing exposure that even comes close to what an active affiliate army can do for your business.
Membership Software Options
With membership sites, you need to automate as much of the process as possible, freeing up your time and resources. When it comes to membership software, there are many options to choose from, with some ranging from simple processes, to others that offer a full scale, all in one solution.
If you can afford to, you should consider one of the more feature- laden solutions, so that you can offer an enhanced, well managed community for your subscribers.
This would include:
- Managing archives and protecting content.
- Releasing content at pre-set times.
- Extended administrative options and control.
- The ability to offer upgrade packages and add ons.
- Allow you to create various levels (Gold, Silver, etc)
- Managing subscribers, access, updates.
- Auto responder integration options.
- Forum integration options.
- Built in affiliate program management
How Tim Ferriss squeezed out my old assumptions: “The 4-Hour Work Week” revisited.
It is April 2010, three years after the The 4-Hour Work Week (T4HWW) has been out on the New York best sellers list, and I’m attending a seminar by Mark Hoverson in search of answers, hoping to reinvent myself. While addressing the issue of how we think of ourselves, and the immediate need to embrace a new paradigm of Leadership Branding for Direct Response Marketing, Mark oh so briefly mentioned Timothy Ferriss and his book as an important source document to read.
Continue reading How Tim Ferriss squeezed out my old assumptions: “The 4-Hour Work Week” revisited.
Music Business 101 – Back to Basics: The Methods of Doing Music and Nothing Else, Renewed
Many of you know that after following the Creator with reckless abandonment, my next great passion is music performance and teaching other musicians the same. In 1993, I was taught by a musician, producer, manager Peter C. Knickles his business methods developed while assisting engineering greats like Jack Douglas (Aerosmith), Roy Thomas Baker (The Cars, Queen), and Todd Rundgren (Meatloaf). Peter’s good reputation as an independent A&R representative was cemented.
Now, more than seventeen years later, I discover that Peter’s core teaching is still useful and applicable for musicians desiring to grow a music business. Only the technologies and other promotional resources have expanded and improved. Being very familiar about these business resources from practical experience, I have the unction to renew and update Peter’s teaching. After so many years, there is much to share because we now have a legacy of business development and technology improvement to glean from.
Good business is more than just Positive Thinking
The following video created by RSA Animate dot org presents nicely some of the fallacy and danger using only a “Positive Thinking” attitude not based on other important character development attributes. Positive attitude alone will produce the results shared in this video narrated by Barbara Ehrenreich who explores the dark side of positive thinking.
Continue reading Good business is more than just Positive Thinking