It is April 2010, three years after the The 4-Hour Work Week (T4HWW) has been out on the New York best sellers list, and I’m attending a seminar by Mark Hoverson in search of answers, hoping to reinvent myself.  While addressing the issue of how we think of ourselves, and the immediate need to embrace a new paradigm of Leadership Branding for Direct Response Marketing, Mark oh so briefly mentioned Timothy Ferriss and his book as an important source document to read.

Continue reading How Tim Ferriss squeezed out my old assumptions: “The 4-Hour Work Week” revisited. →